CHESSELL’S UPHOLSTERY RENOVATIONS PRIVACY POLICY
(Effective 4th April,, 2025)
Table of Contents
1. Introduction
5. Basis we use your Information
6. Third Parties we may share you data with
7. Cookies
8. Advertising & Analytics Partners
9. Legal & Compliance Obligations
10. Feedback
11. Data Retention
12. Data Security
13. Your Rights
14. European Economic Area, the United Kingdom, and Switzerland
15. United Kingdom Brexit Notice
16. Commitment
17. Changes to our Privacy Policy
18. Contact Us
PLEASE READ THIS PRIVACY STATEMENT CAREFULLY
1. Introduction
This website is operated by “Chessell’s Upholstery Renovations”. When this policy mentions “Chessell’s Upholstery Renovations”, it is referred to as 'we', 'us', or 'our', and will act as your Data Controller.
Our privacy promises:
∙ We value your privacy & data security
∙ We do not use your data for commercial purpose
∙ We comply with the UK GDPR
∙ We will never sell your data
∙ You control your data.
By accessing the website, you hereby consent to our Privacy Policy and agree to the terms described herein. If you are not comfortable with any aspect of this Privacy Policy, you should immediately discontinue use of the site.
2. Data Controller
“Chessell’s Upholstery Renovations”, a company duly incorporated under the laws of the United Kingdom, with a registered address at 51 Cotswold Close, Verwood, Dorset, United Kingdom, BH31 6UJ, is responsible for the collection of personal data via our website chessells-upholstery-renovations.co.uk.
When this Policy mentions “Chessell’s Upholstery Renovations” it refers to your Data Controller. Our data privacy officer may be contacted at T_yler@live.co.uk or by mobile at 07368612378.
3. General Information
The terms “You” and “Your” refer to you, as a user, customer or visitor of our website provided services. The term “personal data” refers to all information relating to an identified or identifiable person.
An identifiable natural person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics as set out in the UK GDPR. In addition, personal data comprises data of legal persons.
4. Data Collection
When you access and use the “Chessell’s Upholstery Renovations” website, we may collect and process various types of personal data, depending on how you interact with our services. This information will be considered "personal data" when it can directly identify or allow us to identify a natural person. The categories of personal information we collect depend on how a user interacts with our service and the requirements of applicable law.
i. Identifiers. Such as your name, email address, telephone number, unique online identifier, IP address, device ID, or similar identifier.
ii. Your Usage Data. We may automatically collect certain details of your access to the website, including traffic data, logs and other communication data and the resources that you access and use on or through the site.
iii. Device Data. We may collect data about your computer device and internet connection, including the IP address, operating system, browser type, network data, etc. iv. Communication: We use your data to send you offers and other communications such as product updates, notices, support, and administrative communication that may be of interest to you.
v. Location based data – If you access the website with a mobile device, your location can only be collected if you, the ‘user’ has the location service activated in his/her mobile device. When you visit our Websites or interact with our online services, we may receive information about your location and your device, including a unique identifier for your device. Location information allows us to provide location based services, such as advertising and other personalised content.
vi. Transaction Data: These includes details of purchases, payments, and related order history.
vii. Personalisation: We use your personal data to develop and conduct our services. Some examples of how we use personal data include: improving our products and services; personalising our communication with you; conducting market research; conducting customer surveys; engaging in more targeted, -based advertising;
viii. Updates, Promotions: Based on your consent, your personal data also may be used to keep you informed about new products, product upgrades, special offers, and other products and services of “Chessell’s Upholstery Renovations” website and selected third parties if you have consented to receive such communications.
5. Basis we use your Information
We process personal data based on our legitimate interests as a data controller, contractual necessity, and compliance with legal obligations. The processing may be based on Art. 6, para. 1, b) of the UK GDPR. We process and use the information we collect in various ways, in addition, we may also collect, hold and use your personal information for:
Providing our services
(e.g., advertising upholstery projects via the website)
Contractual necessity (Art. 6(1)(b))
Sending customer support messages
Legitimate interest
(Art. 6(1)(f))
Sending promotional emails (marketing)
Consent
(Art. 6(1)(a))
Personalising website content
Legitimate interest
(Art. 6(1)(f))
Preventing fraud and ensuring security
Legal obligation
(Art. 6(1)(c))
We also process data that cannot be assigned to any person. This data helps us better understand how our visitors use the services and how we can improve upon them. This will allow the website to provide customized services and information to visitors, and similar purposes. You hold the right to opt out of receiving any of these communications as described under "Your Rights" section below.
7. Cookies
When you visit our site, we ask for your consent to store cookies, except those necessary for website functionality. You can manage your preferences or withdraw consent at any time, for instruction on how to do this, view our Cookie Settings page.
8. Advertising & Analytics Partners
We may include an ad-supported service. Subject to your settings, we provide certain Information to advertisers who will use them to serve you with ads within the app or website, and we measure who sees and clicks on these ads. Send us a message on how to limit or opt out from personalized advertisement at T_yler@live.co.uk.
9. Legal & Compliance Obligations
We may share your information with law enforcement agencies, who are public authorities or other judicial bodies and organizations. We disclose Information if we are legally required to do so, or if we have a good faith belief that such use is reasonably necessary to comply with a legal obligation, process or request. We enforce our terms of service and other agreements, policies, and standards, including investigation of any potential violation thereof; detect, prevent or otherwise address security, fraud or technical issues; or protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law. (including exchanging information with other companies and organizations for the purposes of fraud protection).
10. Feedback
If you provide feedback, submit a complaint, or request information, we will process your personal data as necessary to respond and improve our services. We reserve the right to use this information in any manner permitted by law, to respond to your communication. The processing of your personal data for feedback processing is based on Art. 6, para. 1, d) or f) of the UK GDPR.
11. Data Retention
For the sake of the UK GDPR, we retain personal data only for as long as necessary for legitimate business purposes and to comply with legal obligations. Once data is no longer needed, it will be securely deleted in accordance with our retention policies. We will take reasonable steps to erase any data that we hold from you, where:
Data Type
Retention Period
Profile/Device Data
Stored until the user requests deletion or is inactive for 2 years
Marketing data
Retained until user withdraws consent
Analytics data
12-24 months, depending on provider policies
If certain data has been provided to third parties in accordance with this Privacy policy, retention of that data will be subject to the policies of the relevant third party.
12. Data Security
We implement technical, organizational, and physical safeguards to protect your personal data. However, no online service is completely secure.
13. Your Rights
Under the United Kingdom privacy laws and General Data Protection Regulation (UK GDPR), you are entitled to the choices below;
∙ Exercise of Rights: To exercise your rights under GDPR, including access, rectification, or deletion of your personal data, please contact us at T_yler@live.co.uk.
∙ Revocation of Consent: You hold the right to revoke your consent for processing of your data in the future at any time. However, this does not affect the lawfulness of Data processing based on the consent before the revocation.
∙ Right of Access: You have the right to obtain confirmation as to whether or not your data is being processed by us and, if so, (request for more specific data on the data. ∙
Right to Rectification: You have the right to obtain from us the rectification of inaccurate
data concerning you. In case the data processed by us is not correct, we will rectify these without undue delay and inform you of this rectification.
∙ Right to Erasure: Should you decide that you do not want us to process your data any further, please send a request via e-mail to T_yler@live.co.uk. We will erase your data immediately and inform you of this process. Should mandatory provisions of law prevent such erasure, we will inform you without undue delay thereof.
∙ Right to Restriction of Processing: You have the right to obtain from us a restriction of processing of your data;.
∙ Right to Data Portability: You have the right to receive your data in a structured, commonly used and machine-readable format and transmit those data to another controller without hindrance from us.
∙ Right to Object: You have the right to object at any time to the processing of data.
∙ Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, if you think that the processing of data infringes applicable law, especially the UK GDPR".
To exercise your rights, please email us at T_yler@live.co.uk with the subject line 'Data Request.' We will respond within 30 days, in accordance with UK GDPR.
14. European Economic Area, the United Kingdom, and Switzerland
If you are a data subject in the European Economic Area, the United Kingdom, or Switzerland, you have certain rights with respect to your personal data pursuant to the General Data Protection Regulation of the European Union (“GDPR”) and similar laws. References to “personal information” in this Privacy Policy are equivalent to “personal data” as defined under UK GDPR.
Please note that, we process your personal data in reliance on the legal bases below. Where the purpose of processing is:
∙ To provide and improve our Services and the Website: We process your personal data as necessary to perform the contract under which we provide our Services to you or to allow you to access our Site.
∙ To comply with the law: We process your personal data as necessary to comply with applicable laws and our legal obligations.
∙ For compliance, fraud prevention, and safety: We have a legitimate interest in processing your personal data, as described in this Privacy Policy, and our reasons for doing so outweigh any prejudice to your data protection rights. We also process your personal data as necessary to comply with our legal obligations.
∙ To send marketing communications; or for research and analytics: We have a legitimate interest in processing your personal data, as described in this Privacy Policy, and our reasons for doing so outweigh any prejudice to your data protection rights.
∙ With your consent: We process certain of your personal data with your consent. You may withdraw your consent at any time in the manner indicated when you provided consent to the collection of your personal data through your interactions with the Services or the Site.
15. United Kingdom Brexit Notice
Under current UK-EU agreements, data transfers from the EU to the UK are not considered transfers to a third country until at least 2028. We comply with all UK GDPR requirements for international data transfers. For the transfer from the UK to the EU, UK finds this transfer as transfer with adequate protection, so currently there are no additional requirements needed for such personal data transfers.
16. Commitment
We take the responsibility to protect the security and privacy of our users seriously. We have established effective policies that define our commitment to data security and the information technology we manage. We are continually reviewing policies and procedures to assure that they are appropriate and effective in meeting our commitments to our community, our users, customers and ourselves. Any suspicious attempt to breach our terms and policies, or to engage in any type of unauthorized action involving our information systems, is regarded as potential criminal activity. All suspicious computer mischief will be reported to the appropriate authorities.
17. Changes to our Privacy Policy
Changes to this privacy policy may be made by us from time to time. In no event will these changes result in the degradation of any security measures designed to protect you from unauthorized disclosure.
18. Contact Us
We hope that we can satisfy any queries you may have about the way in which we process your personal information, so we encourage you to submit your claim to our Data Protection Officer at; T_yler@live.co.uk or contact me via mobile at 07368612378.
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